May 31, 2019

A lesson in some common Australianisms

‘The Lesson’ is the third instalment in our latest Simplesness campaign that sees two of the meerkats’ neighbours, Dave and Brian, helping Sergei to learn some useful Aussie lingo. The…

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February 20, 2019

Meerkats “bend over backwards”

‘Relax’ is the second instalment in our latest campaign that sees our favourite meerkats stretch and hum their way to Simplesness, a state of mind designed to empower people to…

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February 12, 2019

It’s a long eared Chihuahua!

Isla demonstrates in her own magical way just how easy saving can be with ING Everyday Round Up. No rabbits (or Chihuahua’s) were harmed during this production.

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January 25, 2019

Make savings and ‘look a million roubles’

Aleksandr and Sergei have firmly settled into their new Aussie neighbourhood and their neighbours Brian and Beryl are reaping the rewards of ‘Simplesness’. They’ve saved bucketloads, which Beryl’s spent mainly…

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October 15, 2018

How Banking Can Be.

OBJECTIVES: Our task was to stimulate new customer acquisition through switching. Specifically: AWARENESS: Move beyond the saving only legacy by focusing on transactional banking. SALIENCY: Cut through to offset the…

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Welcome to Simplesness

In a bid to help Australians save time, money and effort on their insurance, the meerkats have settled into an Australian neighbourhood to bestow ‘Simplesness’ upon their unwitting neighbours. First…

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September 7, 2018

Change The Way You Tradie.

We didn’t just create another home improvement campaign, we challenged Australians to rethink they way they find, book and pay for home services and ‘Change the way they tradie’.    We…

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Every Minute, Every Hour, Every Day.

VCCP Sydney launches new brand campaign for Cancer Council on World Cancer Day. Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in…

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There’s A Glass And A Half In Everyone.

Cadbury’s has launched a new brand campaign, developed by VCCP London/Sydney, which shines a light on people with the “Glass and a half spirit” – the people that go over…

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Is Why.

We didn’t just sell the benefits of spectacles; we helped LensCrafters in the US remind customers of their superiority in both eye care and eye wear with the launch of…

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