VCCP Sydney launches new brand campaign for Cancer Council on World Cancer Day.
Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in Australia to drive awareness of their vital services. The number of Australians living with or beyond cancer is expected to increase by a staggering 72% in the next 22 years, meaning Cancer Council and their services will become more important than ever before. The new work follows VCCP Sydney winning the Cancer Council account in a competitive pitch last year and is the first national brand campaign Cancer Council have ever created.
The campaign ‘Every minute, every hour, every day’ highlights the always on approach of Cancer Council in helping all Australians affected by cancer through support, research, prevention and advocacy, as well as shedding light on the vital services people’s donations help fund.
Through cinema, TV, digital and a series of revealing online films featuring people from all walks of life affected by cancer, the campaign gives Australians a unique insight into the importance of Cancer Council’s work including Transport to Treatment, online community forums, Cancer Council accommodation and wig services, Indigenous community support groups, SunSmart programs, world-class research and their 13 11 20 information and support line.
The campaign was shot last year by photographer/director Toby Dixon through Flint Productions, featuring real people with real stories who turned to Cancer Council for help. The films are a raw and powerful testament to the vital work Cancer Council funds through the generous donations of Australians.